Meet The Founder – Mamicha
English
Meet the Founder

Chakshu | Founder & CEO

"I, Chakshu started Mamicha in 2020 from my home in New Delhi—with a head full of dreams and heart full of purpose."

Mamicha isn’t just a clothing brand. It’s a movement. It’s a safe, empowering space where every woman—regardless of her size—can find outfits that celebrate her personality, confidence, and individuality

As Mamicha grew, my mother Ms.Rupali Makrani came on board, bringing her expertise in finance and team leadership. Together, we laid a strong foundation for a brand rooted in purpose, belief and community.

From Not Fitting In to Standing Tall: The Birth of Mamicha

I, Chakshu started Mamicha in 2020 from my home in New Delhi—with a head full of dreams and heart full of purpose. Growing up as a plus-size girl, I experienced how people treated me differently just because of how I looked. I was raised by a strong willed woman—my mother—who taught me to speak the truth and wear my heart on my sleeve. And yet, I still found myself in spaces that told me, implicitly or loudly, that I didn’t quite "fit." So, one day, I decided to put my foot down. I was done with shrinking myself—physically, motionally, and mentally—to fit into society’s narrow definitions of beauty and worth. That’s when Mamicha was born.

From Not Fitting In to Standing Tall: The Birth of Mamicha

I, Chakshu started Mamicha in 2020 from my home in New Delhi—with a head full of dreams and heart full of purpose. Growing up as a plus-size girl, I experienced how people treated me differently just because of how I looked. I was raised by a strong willed woman—my mother—who taught me to speak the truth and wear my heart on my sleeve. And yet, I still found myself in spaces that told me, implicitly or loudly, that I didn’t quite "fit." So, one day, I decided to put my foot down. I was done with shrinking myself—physically, motionally, and mentally—to fit into society’s narrow definitions of beauty and worth. That’s when Mamicha was born.

From Mima’s Stillness to a Movement of Boldness

The spark for Mamicha came one quiet afternoon, watching Mima—our cat—stretched in a sunlit patch, completely at ease, unapologetically himself. That moment stayed with me. It’s this spirit I want every woman to channel in Mamicha—bold, confident, and entirely on her own terms. Whether you're dressing for yourself or showing up for the world, we want you to feel bold, beautiful, and seen. Always.

Designed for Every Body, Made for Your Story—From Mine to Yours

At Mamicha, we believe clothing is more than just fabric—it's a powerful expression of who you are. Your outfit should speak before you do, radiating confidence, authenticity, and heart.

We’re here to challenge outdated beauty ideals and create a world where fashion embraces every body. Not one type. Not one mold. Just real people, real stories, and real style.

We don’t design for a size. We design for you—your energy, your curves, your story.