FASHION WITH A PURPOSE
Mamicha is a size-inclusive fashion brand created for real women—celebrating every shape, from S to 10XL. We design stylish silhouettes that flatter all body types, blending comfort, confidence, and contemporary style. At mamicha, fashion is more than clothing—it’s a celebration of curves, individuality, and the bold beauty of being seen, heard, and apologetically you
The Japanese art of Kintsugi is the art of filling the broken gaps in pottery with powdered gold, silver or platinum. The philosophy behind Kintsugi is to highlight the beauty of imperfection, instead of hiding the flaws. At Mamicha, we believe that one should never hide their flaws, instead turn them into something beautiful with gold valued confidence, positive attitude & mindset.
An ode to Mima the Cat!
As a plus-size woman herself, Chakhsu has faced the harsh realities of societal expectations. She understands firsthand the pressures and judgment imposed by rigid beauty standards. These experiences affected her confidence and resulted in missed opportunities. One fine day, she saw her cat, Mima, contentedly basking in the sun. In that moment, Chakhsu realized she desired the same freedom – to embrace her authentic self & prioritise her own happiness and well-being. She believes that every woman should be able: to live authentically & happily!
A Made to Order Brand Also
Chakshu established a Made to Order fashion brand to offer a personalized experience to every mid and plus size woman. This ensures that each lady receives clothing tailored precisely to her body type and measurements. Moreover, our commitment to Made-to-Order not only fosters a sense of exclusivity but also aligns with our mission to promote slow fashion and reduce wastage within the industry.
